Where there’s HOPE

It’s the simple things that can make all the difference. How many times have we heard that? This month at Red Door Communications, we have been putting the old adage to the test and raising large sums of money for charity along the way.
One of our team, Lucy Yeatman, heard about the 10’10 challenge run by charity HOPEHIV. It’s a simple concept – everyone is given £10 and invited to find a way to turn it into £100 (and give the money back to HOPEHIV). It’s no coincidence that £10 is all it takes to establish a business in Africa where the charity delivers its’ excellent work.
We thought this was a splendid idea and aligned well with our company values which inspire entrepreneurialism, creativity and innovation. So we got the charity in to talk to us about their work before taking money from the company CSR pot and inviting the team to take part in the challenge.
To make the task more interesting we divided our staff into five teams and got them to pool their money and ideas to raise money.
On Friday, at our annual company birthday party they reported back on their activities so far and in a quite humbling display of teamwork and creativity they demonstrated how they are well on the way to raising thousands for charity – and all at relatively little cost in terms of time.
We’ll be sharing the results of their labours at the beginning of November. But until then why not have a read about the wonderful work that HOPEHIV does and the challenge people accept on a daily basis? http://www.hopehiv.org/get-involved/the-1010-challenge/

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  • rebecca mcmichael

    Comes down to priorities I expect…brands wrestling with so many, the hottest, fastest growing ones win. That and very little understanding about how Google works !

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